Simple Pricing. No Hidden Fees.
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Every plan includes a 7-day Pro trial. Annual billing saves 2 months.
Pricing Plans
Starter
1 seat
$33/mo billed annually (save 2 months)
Everything a solo agent needs to capture and book more leads — CRM, 2 funnels, website embeds, and appointment booking.
- CRM with 9-stage insurance pipeline
- 2 AI-powered funnels
- 300 AI credits/mo
- 2,000 emails/mo
- Website chat + lead form embeds
- Appointment booking (Google + Outlook)
Pro
1 seat (+$20/ea)
$83/mo billed annually (save 2 months)
Unlimited funnels, AI coaching, campaigns, social media, and automation for growing agents.
- Everything in Starter
- Unlimited AI funnels
- 1,000 AI credits/mo
- AI coaching sessions
- Email + SMS campaigns
- Social media (5 platforms)
- Nurture sequences
- Automation builder
Agency
5 seats (+$20/ea)
$249/mo billed annually (save 2 months)
Full platform with team management, intelligent lead routing, commissions, and compliance dashboard.
- Everything in Pro
- 5,000 AI credits/mo
- Intelligent 4-tier lead routing
- Commission + career tracking
- Team management (4 roles)
- Compliance dashboard
- Meta Ads integration
- Unlimited seats ($20/ea)
Enterprise
15 seats (+$15/ea)
$666/mo billed annually (save 2 months)
IUL illustration engine, API access, white-label, and custom branding for large agencies and IMOs.
- Everything in Agency
- 20,000 AI credits/mo
- IUL Illustration Engine
- API keys + webhooks
- Custom branding / white label
- Unlimited SMS and chat
- 250,000 emails/mo
What You'd Pay for the Same Capabilities Elsewhere
Most agents cobble together 5-6 tools. Here is what that actually costs.
Stacking Separate Tools
- CRM (HubSpot / GoHighLevel)$97 - $297/mo
- Funnel Builder (ClickFunnels)$97 - $297/mo
- AI Coaching Platformdoesn't exist for insurance$150+/mo
- Compliance Tooldoesn't exist$0
- Email + SMS (Mailchimp + Twilio)$80+/mo
- Scheduling (Calendly)$40+/mo
CoverAgent AI Pro
One platform replaces all six tools above — CRM, funnels, AI coaching, compliance guardrails, email + SMS campaigns, and scheduling — purpose-built for insurance agents.
- Insurance-specific CRM & pipeline
- Unlimited funnels & AI chat
- AI coaching (10 sessions/mo)
- Compliance guardrails built in
- Email + SMS campaigns
- Appointment scheduling
Powerful Add-Ons
Extend your plan with specialized modules. Add or remove anytime.
IUL Illustration Engine
Upload and analyze IUL illustrations with AG 49-A compliance.
Available on: Pro, Agency
Advanced Coaching Pack
Custom scenarios, AI scoring, and analytics.
Available on: Pro
Public Chat & Lead Capture
AI chat widget, lead capture, and booking handoff.
Available on: Starter, Pro, Agency, Enterprise
Meta Ads Manager
AI-powered paid distribution and ad management.
Available on: Pro, Agency, Enterprise
White-Label
Custom domain, branding, and white-label portal.
Available on: Enterprise
One insurance-specific platform — CRM, communications, funnels, compliance, coaching, and IUL analysis — instead of stitching together four general-purpose tools and a separate compliance process.
Built to replace your stack
One subscription, built exclusively for insurance
Frequently Asked Questions
Everything you need to know about CoverAgent AI pricing.
Yes. Upgrades take effect immediately and are prorated for the remainder of your billing period. Downgrades take effect at the start of the next billing cycle. You can switch from within your account dashboard or by contacting support.
Your 7-day Pro trial gives you full Pro-level access with no payment required. When it ends, choose any plan to continue or let access expire — there are no automatic charges.
Add-ons are billed monthly on top of your base plan. You can add or remove them anytime from your account settings. Each add-on lists which plans it is available for.
No. There are zero setup fees, onboarding fees, or hidden charges on any plan. You only pay the monthly or annual subscription price plus any add-ons you choose.
We accept all major credit and debit cards (Visa, Mastercard, American Express, Discover) via Stripe. Enterprise customers can pay by invoice or ACH transfer.
Absolutely. If you have more than 15 seats or need custom integrations, SLAs, or white-label deployment, contact our sales team and we will build a plan tailored to your organization.
Monthly plans can be cancelled anytime — you retain access until the end of the billing period. Annual plans are refundable within the first 30 days. After that, you can cancel and your access continues until the annual term ends.
Starter and Pro each include 1 seat. Pro can add extra seats at $20/seat/mo. Agency includes 5 seats at $20/seat/mo for extras. Enterprise includes 15 seats at $15/seat/mo for extras. Each seat gives a team member full access to every feature in the plan.
Not sure which plan?
Book a demo and we'll recommend the right fit — or calculate your ROI to see the numbers first.